Bachelor of Science in Business Administration in Marketing

Marketing Major, Bachelor of Science in Business Administration (BSB)

The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.

Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required business administration core.

The undergraduate business policies can be found on the School of Business advising page.

Note:

• Students must declare and complete the minimum BSB Pre-Major requirements or have completed the minimum Pre-Major requirements through transfer work prior to declaring for any BSB major.

• ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill BACRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.

Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.

The following plan of study is for a student with zero credits. Individual students may have different factors such as: credit through transfer work, Advanced Placement, Running Start, or any other type of college-level coursework that requires an individual plan.

Courses may be offered in different terms and not all courses are offered every term, checking the academic schedule is paramount in keeping an individual plan current. There may be some courses that have required prerequisites not listed in the plan, review the course descriptions for information. Students should connect with an advisor to ensure they are on track to graduate.

All Undergraduate students are required to meet the Undergraduate Degree Requirements.

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University Graduation Requirements (UGR) and Breadth Area Course Requirements (BACR) courses may be less than 5 credits and additional credits may be required to reach the required 180 total credits needed to graduate.  Students should connect with an advisor to ensure they are on track to graduate.

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Electives–choose 12 credits in approved, related electives in consultation with your faculty advisor.