President’s Holiday Video Gets Rave Reviews!

Eastern Washington University students can finally take some time to relax, after turning in some fabulous performances while cracking a “nutty” case for the President’s Holiday Video. Some students will return home with a little extra notoriety as the video, posted below, has become a smash hit.

In just three weeks, the video has garnered 58,473 views across YouTube, Facebook, Instagram and LinkedIn. Those viewers spent a total of 243 hours, the equivalent of 10 days, watching the video, which is less than 3 minutes long. More than half of our YouTube viewers were 18-24 years old.

EWU’s video even made the cut for Ken Steele’s 2024 Holiday Special, a compilation of higher ed holiday videos. Some of the followers on our own channels even posted positive “reviews.” Here are a few of our favorites:

“This is epic – love the video. Good Job!”

“This is amazing!”

“Such a fun video! Made me smile!

“Cute!!”

“Brilliant!”

“Love it and love EWU.”

The video, titled Where Have All The Acorns Gone?, sought the help of students to perform in key roles. Over the course of three days of filming, more than 30 students turned out to lend their acting chops to the production.

What had them so motivated to participate? Their enthusiasm for applied learning! This year’s video charmingly chronicles the tale of what happened when a perceived acorn shortage threatened campus. Banding together, the students used skills they honed from hands-on experiences at EWU to solve the problem.

The video reflects EWU’s new brand positioning as the region’s polytechnic. Launched in September, the brand evolution is centered on the institution’s drive to prepare students for in-demand careers fueled by internships and other applied learning opportunities.

If you have a moment this holiday season, grab your acorn—we mean popcorn—and watch our EWU students crack the case.